The Industry is being transformed by the convergence of new technologies such as computing, imaging, communications, database marketing, the internet and data technology. Customer expectations are changing along with it. Speed of business continues to increase.
Customers today are looking to gain competitive advantage in every way they can in their respective industries. Not surprisingly, to drive results and increase productivity and profitability, they are demanding advanced services from their providers, and as a result, more services once considered premium are now though of as business as usual.
This resources is designed to help you create a detailed marketing plan based on the unique capabilities of your business and the demands of your potential customers.
Before we start, please take a glace look at your industry trends that will impact the way you will do business in the future. This resources will just help you provide essential background for creating the marketing plan that will put you on the fast lane to success.
This resources will share about:
- Marketing Plan overview and structure
- Creating a business summary
- Choosing the right goals and objectives
- Sizing up the competition
- The 4 P’s: Product, Pricing, Placement, Promotion
- Major marketing tactics
(to be continued)
