Why Small business marketing is the future of marketing

Marketers around the world are doing their best to find bearing in a marketing landscape that is swiftly changing. Marketing used to be a matter of clever tactics based on the best guesswork available and distributed to the right masses. But something has changed.

Many marketers would correct me by saying that it’s all about finding the right target groups and not about communicating to the masses. But when you think about it, finding your target groups in the marketing world of the past was equal parts a numbers game as it was an educated guess. You’d figure out where they might be and communicate with as many as possible, and hopefully a few of them would be interested.

What does this have to do with small business marketing?

Marketing has shifted to the favor of small business tactics and many companies today have a lot to learn from their local one-man shops. The change is rather simple.

To reach your target groups you had to invest time and money in mass communication, usually through advertising. You had to know how to construct a message that would speak to its audience swiftly and stay on top of their minds for as long as possible.

Not only did this type of marketing communication require a substantial monetary investment, you also had to have the marketing professional’s knowledge and the dedicated time of marketers. For the small business owner it was a daunting task to keep up with the Joneses, one that seldom lead to the expected results. So they were forced to use other tactics.

No mass communication in the world can replace the one-on-one communication

The smaller businesses have traditionally relied on word of mouth marketing for their businesses to thrive. Take care of your customers and they will take care of you.

This is something they most often won’t consider marketing, it’s just something you have to do ( and pride yourself to do ). Sole proprietors often equal marketing to advertising – something they've never fully believed in. If you ask them what they do to market themselves, a lot of times they'll say “nothing”.

Isn't it interesting how the awareness of word of mouth marketing, content marketing and inbound marketing has exploded in the marketing world while the true experts are unaware of their own marketing capabilities?

And you are…?

No one really cares about that one liner message that targets everyone. It was a way to grab people’s attention in a time when our attention was divided between the people around us, the activities we enjoyed, television, radio, papers and magazines. It is much harder to get through and grab someone’s attention today.

Everyone is communicating with everyone. Not only do we spend time with people around us, we spend time with people all over the world. We don't just read about celebrities in magazines, we follow them daily online.

The competition for people’s attention is extreme and the least interesting message is the one about your product. And yes, that includes the updates of what their friends had for lunch.

Accept defeat before even trying

Most people won't care about what you do. A lot of people will even think that you are annoying and disrupting. Trust me, you don't want to become known as the company that keeps spamming.

Instead of focusing on numbers you need to focus on that one person in front of you. That one person visiting your website right now or that customer knocking on your door to ask a question. You don't need thousands of impressions or visits, you don't need followers and page likes. You need to wow one person and one person only - the person who decided to reach out to you.

Let others speak for you, that is your best chance of grabbing the attention of your target groups. If you make one customer thrilled it may be more valuable for your marketing efforts than 10.000 impressions.

Learn from the ones who know

I believe that there is more to be learned from the smaller businesses than from the world’s biggest enterprises. How do you thrill one customer at a time? How do you maintain a customer relationship for a lifetime? How do you get brand ambassadors that keep referring new business to you?

In short, how do you get others to talk about you?

Source: https://www.linkedin.com/today/post/article/20140714230903-67544096-why-small-business-marketing-is-the-future-of-marketing

10 habits of successful process professionals

Wondering how you can become a process professional with high impact in your organization? Here are 10 habits of successful process professionals:

#1: They focus on business outcomes:

Let’s face it, apart from a select tribe of you and your fellow process compatriots, not many other people in your company care about process. Many of your colleagues, if not most, don’t even think of the work they do in process terms. Instead they care about hitting their numbers, doing their job with minimal hassle and working for a successful company. How are your improvements going to help them do that?

Do you focus on inputs or outcomes?

Don’t focus myopically on the “inputs” of your efforts – e.g. how many projects you’ve run, how quickly you’ve done them, how many people you’ve trained – but instead focus on the outcomes you’re generating for your business. How many projects have had a real, sustained, and positive impact on overall business performance? How are you helping to drive business performance and to make the lives of your colleagues that little bit easier? 

#2: They understand the business drivers:

Successful process professionals are able to “zoom in” and “zoom out.” That means that while they’re able to get down into the details of a particular process and understand the technical intricacies, they never lose sight of the larger business reason for the work they’re doing.

#3: They translate the message to fit the audience:

Your business is composed of all kinds of different audiences. These audiences have different training, education and experience levels. They have different responsibilities and care about different things. As a result, a ‘one size fits all’ approach to communication simply does not work. Is your audience more interested in the financial impact of a process improvement or are they worried about what impact it will have on their jobs?  Make sure you understand what’s going to matter most to your audience - put yourself in their shoes - and then start talking.

#4: They avoid technical – and Japanese – jargon

We know it can be tempting to spout off about “end to end process management” or “standard deviation” or “sigma levels” just to illustrate how much you know about the topic. And if you’ve been trained in Lean you might want to show off how worldly you are by talking about Poka-Yokes, Muda, and Kaizens. But don’t be tempted do it in front of your non-process business colleagues as it’s the fastest way to lose friends and alienate people.

Plain English should suffice for most things that you have to say and for more complex concepts, think about how metaphors or practical examples can help staff relate to the concepts. Remember, the point of communication is not to make yourself look smart…it’s to make other people understand!  

#5: They think about the impact of process changes on staff

Life would be so easy without all the other people. Imagine how easy it would be if you could change anything and those changes would be immediately followed by everyone without any question or hesitation. Clearly, it doesn’t work that way.

Process changes have real impact on people’s jobs. They will need to make adjustments to habits and skills they’ve built up, possibly over years. They’ll need to, in some cases, learn an entirely new way of doing something. They might even need additional training. Successful process professionals factor in the human element and understand how process changes will impact the people who need to actually do the work.  

#6: They listen

Your ears are an absolute marvel of engineering and it’s amazing what can happen when you use them effectively. Useful for gathering information they can also be used to identify potential problems with a proposed solution, to smooth over organizational politics and to learn.

Successful process professionals are constantly listening to the business, to customers and to employees. This makes them more effective in identifying those projects and initiatives that will deliver great value to the organization. It also increases the likelihood that process changes will be accepted and sustained by employees and leadership as they will feel that they’ve had a say in the process.

#7: They listen

Just a little reinforcement…if you’re not certain how important it is to listen, go back and read #6 again.

#8: They listen

Oh and did we mention how important it was to listen to people?

#9: They are constantly learning

Life would be so easy if we were born knowing everything that we would ever need to know. Alas, it doesn’t work that way, and successful process practitioners understand the importance of continually learning and evolving their skillset.  That could involve benchmarking or attending a conference to hear how other companies are approaching similar challenges, taking a course in an area like project management or change management, learning from failures (as well as successes), and networking and sharing ideas with other practitioners. Don’t expect that a one-off bit of Lean Six Sigma training is going to set you up for perpetual success.

#10:  They coach and mentor others

Successful process professionals understand that on their own they will be less effective than if they can mobilize the talents of other people within the organization. And while it might seem like hard work to teach your organization “to fish” you’ll reap dividends if you stop trying to catch our fine aquatic friends all by yourself and mentor others to get their fishing rods at the ready.

What do you think? Are there any habits missing from this list? 

Shopping for Your First Set of Clubs

Before buying your very first set of golf clubs, keep these important ideas and tips in mind.

First, try to understand how often you will be playing the game. If your only intention is to play a couple of times a year in the company scramble or better ball, then it is probably best to stick with a cheaper set of golf clubs, rather than spending a ton of cash on a brand new set of clubs. But if you've tried the game and enjoy it and feel that you want to take it up more often you should do a little research and determine which golf clubs are best for you.

Your level of interest, dedication, time and of course cash flow are important factors in how many times you'll be getting out on the golf course. If you're not sure what these levels are, then you should probably look for a cheaper set of clubs or even some second-hand clubs. They will work out the best for a new player who is testing out their enjoyment in the world of golf. If your interest continues to grow, you can always buy a new set of clubs down the road and by then you would probably have a better understanding of your game and commitment.

If at first you are not sure what type of clubs you should buy, then you can ask and see what other people or friends who have some understanding of the game think will suit you best. Try asking the friends who like to play golf and who have probably been with you on your first or second outing. They would be able to point you in the right direction, especially if they've seen you play. Or ask at your local pro shop and see what they would recommend for you. Asking people who play the game is the best way to get ideas for which set of golf clubs could be the best fit for you.

Once you narrow down the search you can always test drive the golf clubs at your local dealer to get a feel for what you're buying and to see if they are the best possible clubs for your swing and the level of player you are. Two tips I feel are important for anyone looking to buy a beginner set of golf clubs is; look for perimeter weighted golf clubs instead of forged blades this will help with forgiveness on off center shots and help you enjoy the game. Also try and pick up graphite shafts instead of steel shafts, this will limit the amount of feedback or vibrations on shots you miss hit and also help you enjoy the game more. Once you have your swing and are comfortable enough to know what you want and see an improvement in your game, then see about some higher end clubs.

After you make your decision, check out a few discount dealers, pro shops or even some local garage sales. You can get a decent set of new starter golf clubs for $200 or $300 from a discount golf shop or maybe a better set of clubs for a lot less from someone's garage. Heck they might even throw in a golf bag and some golfing accessories you'll probably need.

Finally and most importantly, enjoy the game and the score will come!
Source: oobgolf.com

BOLU KUKUS BERSELAI

Bolu kukus seperti ini sedang banyak dijual orang. Peminatnya pun banyak. Ayo, ikut berjualan.Anda pasti ikut menangguk untung.

Bahan-bahan/bumbu-bumbu:
10 butir telur 
1.000 gram gula pasir 
40 gram emulsifier (sp/tbm) 
1.250 gram tepung terigu protein sedang 
2 1/2 sendok teh baking powder 
1.000 ml minuman bersoda tawar 
250 gram selai stroberi 
1/2 sendok teh pewarna merah cabai 

Bahan Toping:
500 gram selai stroberi 
125 ml air 

Cara membuat:

1. Kocok telur, gula pasir, dan emulsifier  sampai kaku .
2. Tambahkan tepung terigu, dan baking powder  bergantian dengan soda tawar sambil diayak dan dikocok rata.
3. Masukkan selai stroberi dan pewarna. Aduk rata.
4. Sendokkan adonan ke dalam  cetakan bolu kukus sedang yang sudah dilapisi kertas roti.
5. Kukus diatas api sedang 10 menit sampai matang.
6. Toping, masak selai stroberi dan air sampai kental. Angkat.
7. Sendokkan toping di atas bolu kukus.

  

Untuk 100 buah (50 bungkus)

Sumber: Sajian sedap

ES BLEWAH CAMPUR BUAH SEGAR

Menikmati buah dengan berbagai macam warna seperti es blewah campur buah segar ini ternyata lebih baik jika dibandingkan hanya satu macam warna saja. Anda dapat menikmatinya dengan susu kental manis atau madu sebagai penambah rasa manisnya.

Bahan-bahan/bumbu-bumbu:
300 gram blewah, kerok lebar
100 gram melon, kerok lebar
100 gram kiwi, potong-potong
100 gram mangga, potong-potong
100 gram semangka, potong-potong
100 gram buah naga putih, potong-potong
100 gram stroberi, potong-potong

Bahan Simple Sirup:
100 gram gula pasir 
300 ml air blewah, dari biji buah blewah dan 300 ml air, disaring

Bahan Pelengkap:
10 sendok makan susu kental manis 
750 gram es serut 

Cara membuat:

1. Sirup, rebus gula pasir dan air blewah dengan api kecil sampai gula larut. Dinginkan.
2. Campur blewah, melon, kiwi, mangga, semangka, buah naga, dan stroberi.
3. Sajikan campuran buah dengan simple sirup dan pelengkap.

  

Untuk 5 porsi

sumber: sajian sedap

ES MERAH DELIMA

Siapa yang bisa menolak jika disajikan es merah delima yang tampak segar seperti ini? Semua orang pasti ingin mencoba mencicipi minuman ini.

Bahan-bahan/bumbu-bumbu:
200 gram bengkuang, dikupas, dipotong dadu ukuran 1/2 cm
1/4 sendok teh pewarna merah 
100 gram tepung kanji 
air untuk merebus 
250 gram nata de coco, ditiriskan
250 gram cincau hitam, dipotong kotak 1 cm
500 gram es serut 
250 ml sirop rasa cocopandan, siap pakai
3 sendok makan susu kental manis 

Cara membuat:

1. Campur bengkuang dan pewarna merah. Aduk rata.
2. Lumuri bengkuang dengan tepung kanji hingga rata dan bengkuang tertutuo tepung. Masukkan ke dalam kulkas 20 menit agar tepung melekat.
3. Rebus dalam air mendidih sampai terapung. Angkat. Siram dengan air dingin. Tiriskan.
4. Tata merah delima, nata de coco, dan cincau hitam dalam gelas. Tambahkan es serut, sirop coco pandan, dan susu kental manis.

Untuk 5 porsi
Sumber: Sajian sedap

5 Makanan Enak Namun Berbahaya di Dunia

Setiap Manusia pasti butuh makan. Di zaman yang modern ini banyak jenis-jenis makanan yang muncul dengan kreasi dan kreativitas tangan para pecinta masak. Tidak hanya mengenyangkan perut, makanan lezat menjadi incaran para pecinta makanan. 

Berikut ini adalah beberapa makanan enakk namun berbahaya untuk Kesehatan menurut unikgaul.com :

1. Cabai Rawit terpedas di dunia

Mayoritas orang Indonesia suka makanan pedas, makan tidak lengkap tanpa sambal, camilan lebih enak kalau level pedasnya dibawah 10, benarkan? Sekali waktu, Anda bisa liburan ke Karibia. Di sana, Anda akan menemukan cabai paling pedas di dunia, namanya Naga Bhut Jolokia atau the Ghost Pepper atau Cabai Hantu.
Karena banyak orang terobsesi dengan makanan pedas, pada tahun 1912, seorang pria bernama Wilbur Scoville mengembangkan skala Scoville. Skala tersebut dapat mengukur tingkat pedas. Untuk makanan terpedas di dunia, rekor masih dipegang oleh cabai rawit bernama Trinidad Moruga Scorpion.
Makanan pedas tentu berbahaya bagi Anda yang memiliki pencernaan sensitif. Bahkan, terlalu banyak mengonsumsi makanan pedas bisa mengakibatkan pendarahan lambung atau usus.

2. Ikan paling beracun di dunia

Ikan laut adalah makanan kesukaan banyak orang. Lihat saja rumah makan seafood selalu laris manis. Namun hati-hati, tidak semua ikan laut bisa dimakan karena mengandung racun. Salah satu ikan yang rasanya enak namun beracun adalah ikan fugu.

Ikan fugu atau ikan kembung adalah ikan unik, dia bisa menggembungkan tubuhnya seperti balon jika merasa terancam. Di Jepang, ikan ini terkenal sangat enak, sering dibuat jadi sushi. Namun ikan fugu memiliki racun yang bisa membunuh seseorang. Ikan ini dilarang beredar di Eropa dan di Jepang sejak tahun 1984.

Bagian paling beracun dari ikan fugu adalah hatinya. Chef harus sangat berhati-hati memasak ikan ini. Salah sedikit saja, orang yang memakannya bisa meninggal karena kena racun. Ikan fugu masih banyak disajikan dengan irisan daging tipis yang disusun mirip kelopak bunga. 

3. Pizza paling mahal di dunia

siapa yang tidak suka pizza? Makanan yang berasal dari Italia ini sudah akrab di lidah orang Indonesia. Beberapa restoran pizza terkenal memasang harga yang tidak murah, namun Anda pasti kaget dengan harga pizza yang satu ini, karena sangat mahal dan berbahaya untuk dompet anda.

Nama pizza ini adalah pizza Louis XIII. Dibuat oleh Chef Renato dan membutuhkan waktu tiga hari untuk membuatnya. Yang membuat pizza ini jadi mahal adalah bahan-bahannya, terdiri dari telur ikan, lobster dan garam khusus yang diambil dari sungai Murray. Banyak yang mengatakan pizza ini sangat eksotis. Harganya $12.000 atau sekitar Rp 120 juta, weleh..weleh.

4. Makanan paling awet di dunia.

Burger adalah makanan praktis dan paling disukai, mulai dari anak-anak hingga orang dewasa. Namun tahukah Anda, seorang pria bernama David Whipple secara tidak sengaja menyimpan sebuah burger selama belasan tahun. Burger ini dibeli pada 7 Juli 1998, namun tetap awet hingga dibuka pada awal tahun 2013.

Mengerikan bukan, burger ini tidak mengalami pembusukan bahkan tidak bau. Bagian roti dan daging tetap utuh seperti burger baru. Seharusnya, makanan alami akan busuk setelah beberapa hari, namun BURGER INI TAHAN DARI PEMBUSUKAN hingga 14 tahun, Burger ini dibeli di sebuah restoran fast food yang sangat terkenal. Tentu saja muncul kontroversi dari temuan ini, sebanyak apa pengawet yang digunakan agar burger tetap utuh. Namun sekali lagi, rasa yang enak kadang mengalahkan segalanya.

5. Buah paling bau di dunia. 

Kalau yang satu ini Anda pasti sudah akrab, durian yang kata orang Indonesia sebagai buah paling enak di dunia. Daging durian yang lembut dan manis bisa memanjakan lidah Anda. Walaupun baunya cukup menyengat, durian tetap jadi buah paling disukai, padahal harganya tidak bisa dibilang murah.

Namun tahukah Anda, bagi sebagian orang di luar negeri, terutama bule, mereka heran mengapa orang Indonesia dan beberapa negara di Asia sangat suka durian. Bagi mereka, aroma durian yang bau bisa membuat pusing, bahkan muntah. Buah ini dianggap berbahaya karena bisa menyebabkan rasa tidak enak badan akibat baunya.

Mungkin hanya masalah kebiasaan saja, hidung orang Indonesia sudah terbiasa dengan aroma durian. Sehingga aroma dan rasa enak pada akhirnya adalah hanya masalah persepsi.

RUJAK BAKSO

Namanya memang rujak bakso. Hidangan ini hidangan tradisional dari Malang. Penggemarnya banyak di sanan. Anda pasti juga bisa menjualnya di kota tempat tinggal Anda. Coba saja.

Bahan-bahan/bumbu-bumbu:

Bahan Rujak:
3 buah pisang batu, diiris
60 gram cabai rawit 
500 gram kacang tanah kulit goreng 
200 gram gula merah, disisir halus
425 gram bawang putih, digoreng
125 gram terasi goreng 
50 gram garam 
600 gram petis 
500 ml air asam dari 200 gram asam jawa dilarutkan dalam 500 ml air 
750 ml air 

Bahan Kuah Bakso:
4.000 gram tulang sapi 
15 liter air 
10 batang seledri, diikat
200 gram daun bawang, diikat
50 gram bawang putih goreng, diremahkan
90 butir bakso 
5 sendok makan garam 
2 1/2 sendok teh merica bubuk 

Bahan Pelengkap:
1.000 gram kangkung, diseduh
1.000 gram mi telur matang 
1.000 gram tempe, digoreng, dipotong-potong
30 buah tahu kulit segitiga 

Cara membuat:

1. Rujak, ulek pisang batu, cabai rawit, kacang tanah, gula merah, bawang putih, terasi, garam, petis, dan air asam. Tambahkan air. Aduk rata.
2. Tambahkan kangkung, mi telur, tempe, dan tahu. Aduk rata.
3. Kuah, rebus tulang sapi, air, seledri, dan daun bawang. Aduk hingga mendidih. Tambahkan garam dan merica. Aduk rata. Angkat tulang sapi. Masukkan bakso dan bawang putih. Aduk rata.
4. Siramkan kuah dan bakso di atas rujak.

Untuk 30 bungkus
Sumber: Sajian sedap

ONCOM GORENG CABAI

Walaupun merupakan hasil dari sisa pengolahan tahu, tetapi oncom banyak yang menyukainya. Ya, oncom selain benjadi bahan untuk bumbu taoge goreng, bahan ini biasanya digoreng dengan lapisan tepung terigu dan dinikmati dengan cabai rawit. Nah, kali ini Anda dapat membuat variasinya dengan membentuknya seperti perkedel.

Bahan-bahan/bumbu-bumbu:
150 gram oncom, dikukus, dihaluskan
100 gram tepung terigu protein sedang 
25 gram maizena 
25 gram tepung beras 
1 butir telur 
100 ml air 
1 batang daun bawang, diiris halus
5 buah cabai rawit hijau, diiris halus
1 sendok teh garam 
1/2 sendok teh gula pasir 
1/4 sendok teh merica bubuk 
1/2 sendok teh ketumbar bubuk 
1/4 sendok teh kaldu ayam bubuk 
minyak untuk menggoreng 

Bumbu Halus:
8 butir bawang merah 
2 siung bawang putih 

Cara membuat:

1. Panaskan minyak. Tumis bumbu halus sambil diaduk sampai matang. Angkat. Campurkan ke oncom sambil diaduk rata.
2. Tambahkan tepung terigu, maizena, tepung beras, telur, dan air. Aduk rata.
3. Masukkan daun bawang, cabai rawit, garam, gula, merica, ketumbar, dan kaldu ayam bubuk. Aduk rata.
4. Sendokkan adonan dalam minyak panas. Goreng dengan api sedang sampai matang.

Untuk 18 buah
Sumber: Sajian sedap

Managed Print Services for Small and Medium Businesses

What is Managed Print Services?

What is "managed print services" (MPS)? The managed print services definition is broad, but the end result is simple: gaining visibility and control of your printing, which helps you save money and boost productivity. Managed print also helps you improve environmental sustainability and document security.

By "printing," we mean the total cost of managing and optimizing your printers, their output, and the people and processes that support these devices. This includes:

• Pages produced by office workers, mobile workers and production print operations
• Office desktop printers, multifunction printers, copiers, scanners, fax machines and high-volume printers
• Materials sent out for quick printing, offset printing, mailing and distribution
• IT help desk support, technical service, maintenance, and add, move and change requests
• Paper, ink, toner and other supplies and consumables

Add up the costs of "printing" and it accounts for a large chunk — as much as 15% of a business’s annual spending. Through managed print services, you can outsource print management and cut costs by as much as 30%.

The best managed print services companies do more than just oversee your printers, they also:

• Conduct a thorough, up-front assessment to analyze your current printing infrastructure.
• Monitor, manage and optimize your total print output environment, end to end, regardless of printer brand.
• Provide a roadmap to reduce the number and types of printing devices and supplies while meeting the needs of your business.
• Proactively identify and solve potential printing problems and replenish supplies before employees are affected.
• Reduce your environmental footprint through printing less paper, consuming less energy, generating fewer greenhouse gases and keeping waste out of landfills.
• Give telecommuters and mobile workers easy and secure printing access.
• Continuously monitor your printing environment and use ongoing process improvements to save you time and money.
• Provide network management and information technology (IT) integration, from platform support to cloud-based solutions.
• Train your employees for a smooth transition through change management so they are more satisfied and productive.
• Have a proven track record in deploying managed print services anywhere in the world through a global network of highly skilled experts.
• Turn slow, paper-based processes (like routing and approvals) into automated, digital ones.

Like most companies, you probably under-estimate how much you spend on printing and how much time your staff spend managing it. Managed Print Services can help companies of all sizes by:

• Reducing your printing costs – by as much as 30%
• Cutting your capital expenditure
• Increasing the productivity of your IT resources and your print users

source: xerox

Communication and Marketing Services in Print Production Services

www.jerukbali.com

Did you know Gartner positions Xerox as a leader in the 2013 Gartner Magic Quadrant for managed print services? It’s because Xerox finds surprising ways to help simplify how work gets done. One of the expertise is Communication and Marketing Services.

Communications are at the core of solid customer relationships. This kind of services can help you get the right message to the right person at the right time, while simplifying the marketing processes to produce and deliver multichannel communications. You’ll improve your customer’s experience and your organization’s bottom line.

How You Benefit
Shift focus to higher priorities, like growing your business, while integrated marketing services act as the extra pair of hands that gets your marketing communications out the door. 

The first benefit is simplify how work gets done, you understand your business, know your customers and have a strategy to reach them. But getting from strategy to reality can be difficult.

Whatever you need–from supplier management to content creation and delivery. this services will simplify the way marketing gets done behind the scenes so you can dedicate time and resources to more critical tasks. You’ll improve visibility and control, eliminate redundant efforts and get to market faster with a more consistent brand. And we'll efficiently reuse content to save time and money across all channels.

Processes for producing and delivering multi channel marketing and communications are disjointed, with brand assets spread across the company. By transforming manual or siloed processes into collaborative and automated ones, you'll save time and money and improve the customer experience. Whether it's marketing collateral or mission-critical transactional communications, they'll centralize the process of producing communications across your organization, and help create and manage a centralized repository of content and brand assets.

The second benefit is making budgets go further, many organizations have fragmented silos of communications spending, which results in disjointed processes for producing and delivering messages. Redundant, duplicate efforts add cost and make it difficult to calculate ROI. At the same time, there is pressure to reduce overall print and postage spending.

The second benefit can help give your communications more impact and produce them through the most efficient channels, such as email, to reduce costs, optimize communications and marketing budgets through strategic sourcing and global supplier management, communications consolidation, postal optimization and a strategic approach to e-adoption.

You’ll see lower costs and a single, strategic view of communications spending. You’ll free up new funds to invest in additional efforts and innovation or improve your bottom line.

The third benefit is improve customer experience, as products and services become commoditized, customer service becomes a key differentiator. Customers expect a personalized, consistent experience regardless of whom they’re doing business with.

Customer communications at the center of every touch point can make or break the customer experience. The third benefit can help you ensure customers receive the right communication at the right time at every touch point, your customers will receive a consistent brand experience across channels and touch points, and will make it easier to communicate consistently in ways that support your brand promise.

Uang Langka Yang Banyak Diburu Kolektor

Uang-uang ini termasuk uang langka yang diterbitkan oleh pihak swasta dan uang ini tidak pernah digunakan dalam pembayaran yang sah.
Banyak sekali para kolektor yang mencari-cari dengan menawarkan harga yang tinggi. Uang ini ada yang mengatakan asli dan ada pula mengatakan palsu, itu semua tergantung pemahaman kita sesuai dengan info dan pengetahuan yang kita dapat dari berbagai media dan cerita.

Jenis uang yang banyak dicari adalah :

Uang Soekarno Tahun 1964
Mungkin karena kharisma bapak Soekarno yang sangat dikagumi, dipasaran banyak sekali beredar uang-uang Soekarno dengan Ciri-ciri sebagai berikut:

1. Terbuat dari kertas yang halus dan mudah melengkung bila diletakkan di telapak tangan.
2. Mempunyai gambar yang buram dan tidak jelas
3. Mempunyai nilai nominal yang beragam 1000, 2500, 5000 dan 10000 rupiah
4. Mempunyai gambar dan warna yang berbeda2 (bisa hijau, merah, biru, ungu, dll)
5. Biasanya bertahun 1964 walaupun ada juga yang bertahun 1957, 58, 60 dll
6. Di bagian bawah seringkali tercetak FRANCE
7. Terdapat tanda air Soekarno atau banteng yang jelas terlihat walau tidak diterawang
8. Mempunyai nomor seri yang antik, misalnya BKR 170845
9. Dan banyak lagi lain-lainnya.

Contoh dari uang Sukarno masih banyak lagi dalam bentuk-bentuk lainnya. Uang ini diperjualbelikan secara luas di seluruh tanah air sehingga tidak mengherankan bila uang ini terdapat sampai di pelosok-pelosok desa.

Bagi yang tidak mengerti dan menganggap uang ini sebagai barang 'asli' dan mempunyai nilai yang sangat-sangat tinggi, bahkan dianggap sakral karena dapat melengkung atau menggulung sendiri bila diletakkan di telapak tangan. Semua ini bisa terjadi karena kertas yang dipergunakan bukanlah kertas uang, sehingga mudah memuai bila terkena suhu panas yang berasal dari tangan kita. Uang-uang Soekarno palsu ini sangat mudah ditemukan di kaki lima di seluruh Indonesia, uang ini tidak memiliki nilai koleksi dan harga perlembar hanya sekitar Rp. 10.000,-

Uang Soeharto Rp. 50.000 Polymer Edisi Khusus Tahun 1991

Untuk uang yang satu ini sampai sekarang masih banyak yg mencari dan menawarkan dengan harga tinggi, padahal uang ini tidak termasuk dalam Katalog Uang Indonesia yang dikeluarkan BI. 

Kenapa ia dicari-cari ?
Uang ini tidak memiliki unsur sakral atau keunikan yg sama dengan uang Soekarno yg bisa menggulung. Mungkin karena kharisma bapak Soeharto yang sangat dikagumi, dipasaran uang Edisi Khusus ini tidak beredar banyak seperti uang-uang Soekarno. 

Adapun Ciri-ciri uang yang dicari adalah:

1. Terbuat dari kertas Polymer atau plastik.
2. Depannya gambar Pak Soeharto lagi tersenyum
3. Belakangnya gambar Kegiatan Pramuka sedang menaiki bendera
4. Mempunya tulisan EDISI KHUSUS warna biru diatas tanda air.
5. Hologram Pak Soeharto memakai baju Pramuka.
6. Seri yang termahal adalah seri ZZL / ZZY
7. Mempunyai benang penagaman.

Dasar uang yang sebenarnya adalah uang keluaran tahun 1993 baik bahan polymer atau pun kertas. lalu mereka edit dan digabungkan dengan beberapa gambar uang lain agar orang pernah mengira kalo uang tersebut pernah terlihat dan rasanya pernah memegangnya.yang selalu dirubah hanya gambar belakangnya

Perhatikan gambar berikut dengan seksama.

Gambar asli uang polymer tahun 1993

Uang Polymer yang telah dimodifikasi Pengibaran Bendera

Asal gambar Pengibaran Bendera dari uang Rp.50.000 tahun 1999

Uang Polymer yang telah dimodifikasi Kegitan Pramuka

Asal gambar Kegiatan Pramuka dari uang Rp.10.000 tahun 1992

Jadi pertimbangkan lagi jika berburu uang souenir ini, masih banyak lagi versi gambarnya yang dibuat oleh pihak swasta. saya sarankan mendingan berburu uang kuno zaman penjajah yang nilai jualnya dipasaran lelang resmi sangat tinggi. seperti uang Nederlands gambar wayang.